Simon (not his real name) is a masterful storyteller, so it wasn't surprising that others asked him to coach them. Thoughtful presenter that he was, he was aware of much of what he did, such as his thorough research about each group he visited and his careful preparation of his stories.
Simon's Students' Struggle?
His students loved what Simon told them. So they went off eagerly to try things out on their own audiences.
To everyone’s surprise, though, their story presentations didn’t go well.
In response, Simon gave his students more thorough advice on each story: when to speed up or slow down; at what points to toss in a playful aside; exactly when to push harder to build to a climax during each story. He created a long list of do’s and don’ts, of rules and techniques.
Sadly, the more precisely he instructed his students, the worse reviews they seemed to get.